Target Audience Research

The target audience for my magazine is not very specific. It revolves around art and theater, so anyone who is interested would view it. For art, specifically those who are into abstract art. A way I would advertise my magazine is by buying advertisements in theater programs and visiting art galleries to give out free issues or merchandise relating to the brand.
The first magazine I have decided to research is Playbill Magazine. This is a nation-wide theater related magazine that shares a similar topic with mine. This magazine markets their product in many different ways. Playbill Magazine has a website, Playbill.com. There is a shop section, where you can purchase a subscription to the magazine. There is also an email subscription to get updates from the Playbill website.