Target Audience Research

Apollo Magazine is another art magazine that focuses on abstract art. The magazine is also available online and in print, similar to many other magazines. It is distributed in more than 25 countries, with an international readership in excess of 30,000. 42% of readers are from the UK, 30% from the US, 18% from Europe, and 10% from the rest of the world. Apollo also distributes their magazine at many art festivals that they sponsor, such as Masterpiece London, Fine Art Asia Hong Kong, Salon du Dessin Paris, and TEFAF Maastricht New York. The goal with my magazine would be to distribute online, in print, in stores, and at art fairs and festivals.